Examining the Impact of Oregon’s Unlawful Trade Practices Act: Spotlight on Addison Sandoval’s Consumer Law Research
In a rapidly digitizing world, the rules designed to protect consumers are tested daily by new technology and evolving business tactics
This year, the University of Oregon School of Law awarded a competitive research grant to Addison Sandoval, JD/MBA Candidate at the University of Oregon School of law and Lundquist College of Business, to critically examine one of Oregon’s most vital consumer protection laws: the Unlawful Trade Practices Act (UTPA).
Unmasking Consumer Threats in the Digital Age
The UTPA stands as a major legal safeguard for Oregonians, targeting false advertising, deceptive business conduct, and unfair trade practices across goods, services, and real estate transactions. Despite this robust legal framework, bad actors in today’s digital economy continue to adopt new ways to skirt regulations and consumer protection laws. Sandoval’s research sets out to answer a crucial question: Is the UTPA still fit for purpose in the era of online commerce, social platforms, and digital fraud, or is it time for an update?
Research Goals and Approach
Sandoval’s project combines in-depth legal research, real-world interviews, and data analysis to deliver a comprehensive picture of how the UTPA works—and where it might fall short—in the digital age. The study will:
Review the legislative history and recent case law underpinning the UTPA
Interview victims of fraud to document lived experiences and challenges in seeking justice
Engage with the Oregon Attorney General’s Consumer Protection Division for policy insight
Analyze statewide internet consumer complaints filed through the Consumer Financial Protection Bureau
Gather feedback from Oregon consumer protection advocates to shape recommendations for reform
Why This Research Matters
With digital scams and deceptive practices on the rise, Oregon’s consumers deserve legal protections that are not just historic, but effective and enforceable for the 21st century. Sandoval’s research promises actionable insights for lawmakers, regulators, and the public—advancing the shared goal of a fairer, safer marketplace for all.
Stay tuned for updates as Addison Sandoval’s work sheds new light on Oregon’s fight against unfair trade practices, keeping the state at the forefront of consumer protection in the digital age.
For further information on funded projects and emerging consumer protection research at the University of Oregon School of Law, visit their official grants announcement page.